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Mcgregor liquor11/22/2023 ![]() ![]() The brand experienced one of the most successful launches in the wine & spirits category, selling 200,000 cases in its first six months on the market. Conor McGregor, Audie Attar, Ken Austin and Proximo Spirits launched Proper No. Twelve pays homage to McGregor’s hometown of Crumlin, located in Dublin’s District 12. Twelve Irish Whiskey is a smooth blend of triple-distilled malt and grain whiskey aged for four years in bourbon barrels delivering a delicious taste with hints of vanilla, honey-like sweetness and toasted wood. Twelve donates $5 per case on all products up to $1,000,000 annually. It is available for purchase in the United States at local retailers or on Drizly and ReserveBar for a suggested retail price of $24.99. Twelve Irish Apple is best served neat, on the rocks or in a proper cocktail. To date, the brand has contributed $1.9 million* to a variety of organizations, with more to come.” Twelve Irish Whiskey and our new Proper Irish Apple sold, five dollars will be donated to First Responder organizations around the world. We will continue to parlay that success by giving back and supporting First Responders around the world. Twelve Irish Whiskey, stated, “Our brand has seen huge success around the world since its launch. Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the Flavored Whiskey category,” said Lander Otegui, Chief Marketing Officer for Proximo Spirits, parent company of Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+ year-old competitors. ![]()
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